[ juliette hogan ] so pretty it hurts

i am IN LOVE with juliette hogan's style. her winter 2010 collection - "so pretty it hurts" - is a super feminine, with a bit of a 1940s feel to it. i feel like i could've see some of these looks in the notebook. there are flounces and bows and pleats and structure all wrapped up in one. i want every single thing in the collection!

"juliette hogan’s winter 10 collection “so pretty it hurts” celebrates a demure muse, with shirts tucked in and buttoned to the top, pleats sharply pressed and an air of bookish beauty about her."

now i just wish she had an online shop, as she's based in auckland, new zealand. i want the lavender wool cape above. and im really loving the long flouncy dress below. i want it alll! so pretty.

[ links ]

so pretty it hurts: click
juliette hogan: click